Google Analytics - Filter out your own IP address

If you have a team of people on your marketing team constantly checking the website you're tracking with Google Analytics, filtering out specific IP addresses is one of the ways you can make sure you're not tracking irrelevant visits to your site. Excluding these IPs may help you get more accurate numbers for metrics like average time on site , your visitors' geographic locations, etc. Find more details at Official Google Analytics Blog:

Google Analytics Blog: Web Analytics Tips & Tricks: Back to Basics: Filtering out your own IP address


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